Meta trials its AI chatbot across WhatsApp, Instagram and Messenger in India and Africa

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Meta has confirmed to TechCrunch that it is testing Meta AI, its large language model-powered chatbot, with WhatsApp, Instagram and Messenger users in India and parts of Africa.

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The move signals how Meta plans to tap massive user bases across its various apps to scale its AI offerings.

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The social media giant has been scrambling to roll out more AI services in the wake of big AI moves from other major tech companies, OpenAI and more.

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Meta announced plans to build and experiment with chatbots and other AI tools in February 2023. India, where users have recently started noting the appearing of the Meta AI chatbot

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is a very important market for the company: It is home to more than 500 million Facebook and WhatsApp users, making it Meta’s largest single market.

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Developing markets, where smartphone users are growing faster than developed markets like the U.S. (where growth has plateaued),

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are also a big target for Facebook to try out more services to engage audiences. Users in Africa are also reporting signs of Meta AI appearing in WhatsApp.

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France, India, Russia, UK issue travel warnings over Israel-Iran tensions

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